We discovered that In Atlanta, a child’s zip code could determine their future. Passport Atlanta was an idea for an app that made its way through the BCG Incubator, born in the mind of Jay Bailey, President, and CEO of The Russell Center for Innovation. With a small team, we developed a film to help raise funds for its development by highlighting the culture of a historic city and an app designed to help the children of underserved communities the chance to experience it.